
Although this wasn’t a traditional project and thankfully due to my former studies in Fashion Design, I was asked to design Team USA’s outfits for United Airlines’ Summer Olympics 2016 campaign. The intent was to create vibrant, eye-catching looks that would stand out as the athletes twirled, sprinted and pole-vaulted in their natural, celebratory way. I was more than thrilled to bring out the old sketchbook and draw by hand again.
Watch the outfits come to life in the TV Spot
The Mood Board
Print & OOH
United Airlines, a supporter and sponsor of Team USA for over 36 years, wanted to integrate their employees as true partners with the athletes as one unified team.